OI MATE!

Oi Mate! 👋

We’re OI MATE Digital Media Agency, and we’re here to make sure your English-speaking online presence isn’t just a dodgy machine translation—but perfectly tailored to the language and cultural context of your target audience.

From creative copywriting and content production to marketing, full-scope digital services, business development, and branding—we’ve got your back.

What sets us apart from other digital and marketing agencies?
As an Australian company with a local office in Hungary, we help you enter the lucrative Australian market with your product or service.

We also support you in building business connections, navigating local trade regulations, adapting your brand to the Australian audience, effective networking, efficient product management, and achieving market success.
With 20 years of experience in Australia, local know-how, and valuable connections, we help your business find its place in the Australian market—quickly and effectively.

Ready to conquer Australia? Let's make it MATE!

ENTER THE AUSTRALIAN MARKET

Why Australia?

Australia: A Stable and Consistently Growing Market

Australia’s economy is one of the most stable and resilient systems in the world. While the Covid period posed challenges, the economy quickly bounced back, and consumer spending has remained exceptionally high. The current global recession has affected Australia far less than Europe, thanks to a stable labour market, strong domestic demand, and proactive government economic policies.

Why Enter the Australian Market?

High purchasing power – Australia’s GDP per capita exceeds $61,500 USD, one of the highest in the world.

Steady consumption – In Australia, “everything sells,” with a large portion of the population showing strong willingness to buy.

Digitally advanced market – Online shopping continues to grow year on year, and the local e-commerce sector is performing exceptionally well.

Smaller impact from recession – While many European countries face significant economic downturns, Australia’s economic growth has remained stable.

Marketing that hits the mark – even in Australia!

With over 20 years of experience in social and digital marketing, we know exactly what style, tone, and messaging will grab the attention of your Australian customers.

From TikTok, Instagram, and Facebook to SEO and influencer marketing – we’ll make sure your message reaches the right audience, the right way.

Powerful content and consistent brand presentation, handled by experienced professionals, not only drive profit but also boost your company’s value in the long run.

Because Machine Translation Just Doesn’t Cut It

These days, lots of websites rely on automatic translations — but those often come across as awkward or unnatural to native English speakers, and can actually turn potential customers away.

Our service is for businesses who want their products and services to shine with professional, native-level English content on their website.

Naturally written, native-quality creative English
Marketing content tailored to your audience
Sharp, effective copywriting that truly connects with your customers

Professional English Content That Actually Works

A website or ad on its own isn’t enough – your message needs to hit home. If you’re not sure how to speak your audience’s language, we’ve got you covered – in both English and Hungarian.

We offer professional copywriting for products, services, websites, and all your marketing needs.

Whether it’s a full website, ad campaign, blog article or flyer – we know how to craft the right words that get real results.

M as Marketing

A as Audience

T as Translation

E as Expansion

Break Into the Australian Market – With Us!

Gain a competitive edge! Australia is packed with exclusive websites and product platforms that offer huge sales potential.

But here’s the catch – access is often limited to local businesses or partners with special registrations. That’s where we come in.

We’ve got the registrations, local know-how, and the right connections to open those doors for you.

Whether it’s advertising, getting your products onto Aussie marketplaces, or direct sales – we’ll help you reach Australian customers, even if you’re based in Hungary.

Service Sector and Growing Industries

Australia’s economy is dominated by the service sector, which contributes 62.7% to GDP and employs 78.8% of the workforce.

Key Service Industries:

Healthcare and Wellness Industry:

The Australian healthcare sector makes up 13.4% of GDP and continues to grow.

The market for vitamins, dietary supplements, and wellness products is expanding at a rate of 5% per year, with 60% of the population regularly consuming these products. There is also an increasing demand for organic and natural health products.

Financial and Insurance Services:

This sector accounts for 7.5% of GDP and plays a critical role in the country’s economic stability.

Retail and Online Shopping:

The retail sector is also prominent:

The sale of food, beverages, and clothing are among the largest segments.

Online shopping continues to show strong growth, particularly among younger generations. In December 2024, online retail revenue surpassed $4.4 billion AUD.

Most Popular Online Product Categories:

Clothing and Footwear – 49% of Australian consumers shop online in this category.

Health and Wellness – Vitamins, supplements, and sports nutrition, which 60% of shoppers look for online.

Electronics – Smartphones, laptops, and home electronics.

In 2023, online retail sales reached $42.2 billion AUD, making up 17.6% of total retail sales.